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ERIC Number: EJ617824
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0036-651x
So, You Want Positive Press? An In-Depth Look at What the Media Really Want When They Come Knocking.
Sielke, Jeffrey
School Business Affairs, v66 n10 p26-29 Oct 2000
Although some media situations might spin out of control, school officials can make the difference between a positive or negative portrayal hitting the newsstands. Establishing an open-door policy, granting one-on-one interviews to trusted reporters, and allowing student input help foster good media relations. (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A