ERIC Number: EJ617780
Record Type: CIJE
Publication Date: 2000
The Internet Provides Both Opportunities and Challenges for Mass Communication Researchers.
Stempel, Guido H., III; Stewart, Robert K.
Journalism and Mass Communication Quarterly, v77 n3 p541-48 Aut 2000
Considers how the Internet offers new opportunities for both audience research and content analyses, but notes that old problems researchers have encountered over the years remain. Notes that mass communication research will be better off or worse off depending on the skill of researchers in using the Internet. (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A