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ERIC Number: EJ617778
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6990
Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Downloads.
Sundar, S. Shyam
Journalism and Mass Communication Quarterly, v77 n3 p480-99 Aut 2000
Considers how multimedia enhancements affect how much individuals learn from online news websites. Suggests that picture and audio are particularly powerful psychological cues. Finds that multimedia tends to hinder memory for story content and leads to negative evaluations of the site and its content, but improves memory for advertisements. Discusses theoretical and practical implications of these findings. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A