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ERIC Number: EJ617725
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9436
Innovation Roles: From Souls of Fire to Devil's Advocates.
Meyer, Marcy
Journal of Business Communication, v37 n4 p328-47 Oct 2000
Examines self-report data from organizational members of a federal government health information and education network piloting innovative intervention strategies to disseminate cancer information to the public. Suggests the existence of a new innovation role: the Devil's advocate. Explores the nature of resisting innovation, existing innovation role typologies, and the role of communication in taking ownership of the innovation process. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A