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ERIC Number: EJ617714
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1080-5699
Building Knowledge Structures in Teaching Cross-Cultural Sales Genres.
Yunxia, Zhu
Business Communication Quarterly, v63 n4 p49-68 Dec 2000
Considers how approaching genres as knowledge structures provides a useful theoretical basis for teaching students to communicate across cultures. Presents an approach that is divided into four interrelated teaching stages: background information, communicative purposes, text structure, and the implications of genre comparisons. Finds teaching the communicative purpose the most important. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A