ERIC Number: EJ617634
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
An Evaluation of Attributes Sought by Prospective Business Majors at Private Colleges.
Massad, Victor J.; Tucker, Joanne M.
Journal of College Admission, n169 p20-27 Fall 2000
Discusses how much of the criticism toward the use of marketing theory in strategic planning for higher education is predicated on the idea that students are unqualified to evaluate the complex and long-term nuances of educational services. A survey of 157 high school seniors finds that students ranked academically related attributes higher in importance than marketing benefits. (Contains 16 references and 5 tables.) (Author/GCP)
Publication Type: Information Analyses; Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A