ERIC Number: EJ617333
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Business and Marketing Education Programs in Georgia: Focus Groups Examine Issues for Program Reform.
Womble, Myra J.; Adams, J. Elaine; Stitt-Gohdes, Wanda L.
Delta Pi Epsilon Journal, v42 n1 p38-57 Win 2000
Focus groups with 25 business and 18 marketing teachers and 6 business/industry representatives elicited the following opinions: the primary purpose of business/marketing education is work force preparation; dedicated faculty and administrative support are ideal features; a strong voice for vocational education is needed; and important skill areas are technology, communication, and customer relations. (Contains 45 references.) (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Georgia