ERIC Number: EJ617268
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
Computer-Mediated Focus Groups.
Walston, Jill T.; Lissitz, Robert W.
Evaluation Review, v24 n5 p457-83 Oct 2000
Studied the feasibility and effectiveness of computer-mediated (CM) focus groups. Comparisons of 3 CM focus groups, with 8, 9, and 20 undergraduate participants and 2 face-to-face focus groups (7 and 8 undergraduates) shows that the CM environment may lessen participants' concerns about what the moderator thinks of them and reduce withholding embarrassing information. (SLD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A