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ERIC Number: EJ616782
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
A Services Marketing Perspective on E-Retailing: Implications for E-Retailers and Directions for Further Research.
Kolesar, Mark B.; Galbraith, R. Wayne
Internet Research, v10 n5 p424-38 2000
Applying a body of theory and empirical research in the study of customer loyalty drivers in the services sector, this paper sets out a number of marketing and Web site design implications for e-retailers. It then suggests several means by which e-retailers can manage customer perceptions to increase sales and develop greater customer loyalty. (Contains 26 references.) (AEF)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A