NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ616200
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1077-6958
The Advertising Marketplace and the Media Planning Course.
Lloyd, Carla V.; Slater, Jan; Robbs, Brett
Journalism and Mass Communication Educator, v55 n3 p4-13 Aut 2000
Surveys media professionals as to how major marketplace changes are affecting the way media planning courses should be taught. Offers recommendations to teach students to: think conceptually, critically, and creatively; use numbers to determine and support their media decisions; contend with audience fragmentation and advertising clutter; determine target audience selections; and write a media plan. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A