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ERIC Number: EJ616194
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0010-3535
Shhhh! Don't Tell: Advertising Design Impacts Sales.
Schaub, Laura; Kelsey, Roy
Communication: Journalism Education Today, v34 n1 p27-35 Fall 2000
Discusses the creation of an advertisement to catch the attention of the target audience: student readers. Notes the consideration of several important factors including: the product, the audience, the positioning, the principles, and the ingredients. Describes ways to get started and several points in approaching the design process. (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A