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ERIC Number: EJ616188
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0047-2816
A Visible Ideology: A Document Series in a Women's Clothing Company.
Cronn-Mills, Kirstin
Journal of Technical Writing and Communication, v30 n2 p125-41 2000
Notes that corporate documents of a women's clothing company changed in one season from relatively outdated designs to more updated, professional layouts but the content changed very little. Contends that the document redesign indicates a move to a more feminist outlook for the company. Describes how the document design represents a slow change for the corporation. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A