ERIC Number: EJ616163
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
Toward an Understanding of the Use of Academic Theories in Public Relations Practice.
Cornelissen, Joep P.
Public Relations Review, v26 n3 p315-26 Fall 2000
Discusses a focal issue in the public relations field: the way that practitioners use academic theories. Offers an exploration of the possible modes of use of academic or scientific theory in public relations practice. Notes that the premise of this model is that scientific knowledge is seldom used in an unaltered form in practice. Closes by identifying future research directions. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A