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ERIC Number: EJ616034
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0040-0912
Partnerships between Small and Medium Enterprises and Universities that Add Value.
Freeman, Sue
Education + Training, v42 n6 p372-77 2000
Marketing students' action research projects in small businesses demonstrated that small business sustainability is enhanced by increased understanding of marketing and business students' employment potential is enhanced by exposure to small businesses. Such projects also provide material for case studies on specific marketing problems. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A