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ERIC Number: EJ615490
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0740-4131
Marketing Your Camp to Diverse Populations: Tips To Reach Ethnic Markets.
Nicodemus, Teresa
Camping Magazine, v73 n4 p22-23 Jul-Aug 2000
Cultural differences enhance the wonder of camp. Tips for reaching diverse populations include emphasizing multicultural programming in promotional materials, distributing flyers in diverse neighborhoods, having diverse staff, advertising on radio stations popular with ethnic communities, offering scholarships, advertising through national ethnic publications and advocacy groups, targeting foreign exchange students, and designing Web sites with the international audience in mind. (TD)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A