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ERIC Number: EJ615284
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-8756-3894
If You Build It, Will They Come? Communication Techniques To Improve the Impact of Alternatively Delivered Education.
Drennan, Leanne
TechTrends, v44 n5 p20-25 Sep 2000
Presents techniques for developing a communication plan, or awareness plan, for education and corporate change programs. Discusses three basic components: message definition, audience definition, and the event plan. Addresses communicating for cultural change; communicating for management support; and communication influence on system design. Stresses the importance of getting attention for alternatively delivered education. (AEF)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A