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ERIC Number: EJ615269
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0163-5506
Packing the Power: The Houston Public Library's Library Card Campaign.
Jones, Patrick
Public Libraries, v39 n3 p156-60 May-Jun 2000
In 1998, the Houston Public Library launched a new library card campaign. Through extensive outreach, community partnerships, and the support of a major corporation, the program nearly doubled the number of children with cards in one fiscal year and increased juvenile circulation by more than 20%. The program led to an increase in library funding, and a new visibility in the community. (Author/AEF)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A