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ERIC Number: EJ615117
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0009-5982
Web-Company Officals See Potential in Marketing College Sports Online.
Suggs, Welch
Chronicle of Higher Education, v47 n9 pA43-44 Oct 27 2000
Reports that many college and university athletics departments are utilizing one of two companies, Fansonly or Total Sports, for their Web site development and maintenance. The companies propose to deliver advertising profits, merchandising revenues, and donations to the university but so far monetary gains have been slight, as the sites face stiff competition from brand-name sports-news sites. (DB)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A