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ERIC Number: EJ614454
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0009-8655
School Choice and Administrators: Will Principals Become Marketers?
Robenstine, Clark
Clearing House, v74 n2 p95-98 Nov-Dec 2000
Argues that school choice, with its reliance on market forces, has serious implications for what goes on inside the school and the principal's role. Looks at changes in administrative focus and management style; at administrators and school marketing, with image management increasingly preoccupying school administrators; and the almost exclusive emphasis on instrumental academic and strictly cognitive goals. (SR)
Publication Type: Information Analyses; Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A