ERIC Number: EJ614131
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
College Students' Perceptions of Moral Intensity in Sales Situations.
Silver, Lawrence S.; Valentine, Sean R.
Journal of Education for Business, v75 n6 p309-14 Jul-Aug 2000
College students (n=105) reviewed marketing scenarios. Moral intensity (magnitude of consequences, probability of effect, social consensus) was perceived to a greater degree by women, older students, graduate students, and business majors. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A