ERIC Number: EJ614111
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Upland Farmers' Comprehension of Pictorial Messages on Environmental Protection.
Gravoso, R. S.; Stuart, T. H.
Journal of Applied Communications, v84 n3 p30-43 2000
A study to explore Filipino farmers' comprehension of pictorial messages on environmental protection found that educational attainment, visual exposure, and knowledge of environmental protection positively influenced visual comprehension. Color did not necessarily improve comprehension. (Contains 24 references.) (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Philippines