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ERIC Number: EJ613251
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
Quality Assessment of College Admissions Processes.
Fisher, Caroline; Weymann, Elizabeth; Todd, Amy
Journal of Marketing for Higher Education, v9 n4 p81-94 2000
This study evaluated the admissions process for a Master's in Business Administration Program using such quality improvement techniques as customer surveys, benchmarking, and gap analysis. Analysis revealed that student dissatisfaction with the admissions process may be a factor influencing declining enrollment. Cycle time and number of student contacts were identified as critical success factors in the admissions process. (Author/DB)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A