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ERIC Number: EJ613250
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
An Analysis of Academic Reputation as Perceived by Consumers of Higher Education.
Conard, Michael J.; Conard, Maureen A.
Journal of Marketing for Higher Education, v9 n4 p69-80 2000
Survey responses of college-bound high school seniors (n=198) found most respondents viewed successful postgraduate careers as very important to the perception of an institution's academic reputation. Three factors described student perception of academic reputation: academic concerns, campus ethos, and practical value. Also, three factors were associated with very good academic reputation: curricular concerns, exclusivity, and career preparation. (Author/DB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A