ERIC Number: EJ613248
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
The Role of Senior Public Relations Administrators in Institutional Decision Making: Are They at the Table?
Peyronel, Anthony C.
Journal of Marketing for Higher Education, v9 n4 p25-35 2000
This study examined the role of senior public relations administrators in institutional decision making through a survey of presidents and senior public relations officers at the 14 universities in the Pennsylvania State System of Higher Education (SSHE). Findings indicated that SSHE senior public relations administrators are often not included in efforts to resolve important issues and influence institutional decisions. (Author/DB)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A