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ERIC Number: EJ612807
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1080-5699
Finding a Way To Teach Cultural Dimensions.
Beamer, Linda
Business Communication Quarterly, v63 n3 p111-18 Sep 2000
Presents a values orientation heuristic approach to understand culture as a way to generate realization of many characteristics of culture at once and their interworking. Develops 5 categories of characteristics of culture, and within these categories, 23 dimensions. Attempts to cover all the cultural values a businessperson would possibly encounter in an intercultural interaction. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A