ERIC Number: EJ612802
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Exploring "Responsibility" in Advertising: Health Claims about Dietary Supplements.
Kreth, Melinda L.
Business Communication Quarterly, v63 n3 p66-72 Sep 2000
Focuses on a collaborative research assignment on the health claims made for dietary supplements to help students understand responsibility in advertising. Helps students explore the social, economic, and political contexts in which regulatory standards emerge and evolve as well as how they are disseminated, implemented, and enforced. (SC)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Authoring Institution: N/A