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ERIC Number: EJ612779
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0021-9436
Innovation and International Business Communication: Can European Research Help To Increase the Validity and Reliability for Our Business and Teaching Practice? 1999 Outstanding Researcher Lecture.
Ulijn, Jan
Journal of Business Communication, v37 n2 p173-87 Apr 2000
Discusses how the validity and reliability of business communication research can be improved by using both quantitative and qualitative methods and studying both real life and simulations. Suggests that studies should build on both American research on strategy and innovation and European research on psycholinguistics and perception. (SC)
Publication Type: Journal Articles; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A