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ERIC Number: EJ612778
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0021-9436
Rhetorical Moves in Chinese Sales Genres, 1949 to the Present.
Zhu, Yunxia
Journal of Business Communication, v37 n2 p156-72 Apr 2000
Examines the development of sales genres in mainland China in the pre-reform period (1949-78) and the reform period (1978 to the present). Discusses how all the sales genres are related to the three larger genres in Chinese written discourse: the superior writing to the subordinate, the subordinate writing to the superior, and equals writing to each other. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China