ERIC Number: EJ612777
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Communicating Change: Four Cases of Quality Programs.
Lewis, Laurie K.
Journal of Business Communication, v37 n2 p128-55 Apr 2000
Examines the implementation of quality programs in four organizations; the communication used to introduce the programs and to encourage employees to participate; and employees' perceptions of the programs, implementation activities, and change agents. Presents four key themes that emerged: creating and communicating vision; sensemaking and feedback; establishing legitimacy; and communicating goal achievements. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A