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ERIC Number: EJ612437
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1366-5626
The Power of Story in Organisations.
Collison, Charlene; Mackenzie, Alexander
Journal of Workplace Learning: Employee Counselling Today, v11 n1 p38-40 1999
Organizations are using story telling to communicate values, adapt to change, define their culture, develop communication skills, and refine employee relationships. Examples include the anecdotal or biographical story, creative characterization, and story as metaphor. (SK)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A