ERIC Number: EJ611857
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
The Real "Discipline" of Great Schools.
Chesley, Gary M.; Jordan, Janice M.
Middle School Journal, v28 n5 p32-34 May 1997
Applies management approach described in "The Discipline of Market Leaders" to middle schools. Maintains that by choosing a value proposition that defines what the school is and does, educators promise to provide a specific combination of services. Concludes that it is necessary to devote energies, policies, and practices to a single proposition: operational leadership, customer intimacy, or product leadership. (KB)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A