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ERIC Number: EJ611857
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0094-0771
The Real "Discipline" of Great Schools.
Chesley, Gary M.; Jordan, Janice M.
Middle School Journal, v28 n5 p32-34 May 1997
Applies management approach described in "The Discipline of Market Leaders" to middle schools. Maintains that by choosing a value proposition that defines what the school is and does, educators promise to provide a specific combination of services. Concludes that it is necessary to devote energies, policies, and practices to a single proposition: operational leadership, customer intimacy, or product leadership. (KB)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A