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ERIC Number: EJ611794
Record Type: Journal
Publication Date: 2000
Pages: 7
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0194-3081
Using Demographics and Statistics To Inform Target Audiences.
Hastings, Janel Henriksen
New Directions for Community Colleges, n110 p51-57 Sum 2000
Reviews literature that explores the changing role of institutional research in community colleges and its increasing involvement in marketing and institutional advancement activities in two-year colleges. Describes ongoing efforts at a community college in Chicago to identify media resources used most frequently by students, and discusses how the college has transformed its advertising efforts to reach the largest audience. (VWC)
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A