ERIC Number: EJ611793
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
Working with Media Outlets To Communicate with the Public.
Wallace, Mark L.
New Directions for Community Colleges, n110 p41-49 Sum 2000
Offers suggestions from a veteran public relations practitioner on how colleges can effectively use media resources to advertise academic programs, workforce training, and continuing education opportunities. Focuses on maximizing the benefits of using these five media outlets: newspapers, radio and TV, direct mail, the Internet, and cable television. (VWC)
Descriptors: Advertising, Community Colleges, Institutional Advancement, Marketing, Mass Media Use, Publicity, School Community Relationship, Two Year Colleges
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: email@example.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A