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ERIC Number: EJ611791
Record Type: CIJE
Publication Date: 2000
Pages: 6
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0194-3081
Community Colleges and the Media: Getting Effective Coverage for Your Institution.
Thornton, Tim
New Directions for Community Colleges, n110 p29-34 Sum 2000
Looks at college marketing and promotion from the media's point of view, and addresses the challenges media personnel face in retrieving timely information from colleges and in establishing working relationships with marketing and public relations practitioners in community colleges. Describes what journalists expect from community colleges and how community colleges can get more of what they need from journalists. (VWC)
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A