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ERIC Number: EJ611624
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1091-0808
Upsize This! Libraries Need Relationship Marketing.
Besant, Larry X.; Sharp, Deborah
Information Outlook, v4 n3 p17-18,20-22 Mar 2000
Describes relationship marketing, which emphasizes customers, and explains why libraries should be interested in it. Topics include the lack of marketing that libraries have done; creating new paradigms for marketing; and various markets that libraries should address, including the users, library employees, and suppliers. (LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A