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ERIC Number: EJ611495
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1068-1027
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Willimon, William H.
Trusteeship, v8 n3 p21-24 May-Jun 2000
Discusses concepts of marketing an institutional image for colleges and universities, noting that marketing is more about perceptions than reality. Offers 11 marketing guidelines such as: narrow the concept of who you are; be able to distinguish yourself; establish yourself as an alternative; work to be first; know your competition; and think like your prospects think. (DB)
Publication Type: Guides - Non-Classroom; Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A