ERIC Number: EJ611462
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
Higher Education Public Relations at the Year 2000: Assessing the Status of Public Relations at Colleges and Universities.
Peyronel, Anthony C.
CASE International Journal of Educational Advancement, v1 n1 p67-73 Jun 2000
Discusses the importance of higher education public relations professionals playing a key role in institutional decision making and not being limited to the role of communication technician or information processor. Reviews studies on relationships between higher education and the media and between public relations professionals and college/university presidents. (DB)
Descriptors: Administrator Role, College Administration, College Presidents, Decision Making, Higher Education, Policy Formation, Public Relations
Council for Advancement and Support of Education, 1307 New York Ave., N.W., Suite 1000, Washington, DC 20005. Tel: 202-328-5900; Fax: 202-387-4973, Web site: http://www.case.org.
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A