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ERIC Number: EJ611113
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-8111
The Personal Influence Model and "Gao Guanxi" in Taiwan Chinese Public Relations.
Huang, Yi-Hui
Public Relations Review, v26 n2 p219-36 Sum 2000
Attempts to develop a contemporary Chinese philosophy of public relations based on the premises that (1) public relations in China must achieve status and recognition as a legitimate profession; and (2) a sound philosophical cornerstone is essential to achieve professionalism. (NH)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan