ERIC Number: EJ611106
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Perceptions of Relationships and Evaluations of Satisfaction: An Exploration of Interaction.
Bruning, Stephen D.; Ledingham, John A.
Public Relations Review, v26 n1 p85-95 Spr 2000
Examines key public members' perceptions of the personal, professional, and community relationships they have with a bank and relates those perceptions to evaluations of satisfaction. Finds members' perceptions of their personal and professional relationships significantly influence evaluations of overall satisfaction. Discusses implications for the study and practice of public relations. (NH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A