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ERIC Number: EJ611089
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
Domesticating the Personal Computer: The Mainstreaming of a New Technology and the Cultural Management of a Widespread Technophobia, 1964-.
Reed, Lori
Critical Studies in Media Communication, v17 n2 p159-85 Jun 2000
Uses discourses on "computer-phobia" and "computer addiction" to describe the cultural work involved and marketing strategies used between 1960s-1990s regarding management of computer fear. Draws on popular discourses, advertisements, and advice literature to explore how the personal computer was successfully connected to middle-class family ideals and was transformed from a (Cold) war machine into a socially (and family) "friendly" machine. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A