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ERIC Number: EJ610175
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
Segment-based Mass Customization: An Exploration of a New Conceptual Marketing Framework.
Jiang, Pingjun
Internet Research, v10 n3 p215-26 2000
Suggests that the concept of mass customization should be seen as an integral part of market segmentation theory which offers the best way to satisfy consumers' unique needs and wants while yielding profits to companies. Proposes a new concept of "segment-based based mass customization," and offers a series of propositions which are relevant to developing a good customization strategy. (Contains 21 references.) (Author/AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A