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ERIC Number: EJ610007
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
The Unexamined Donor: For Better Planning and Greater Returns, Segment the Annual Fund by Giving Behavior.
Cardillo, Charlie
Currents, v27 n5 p24-27,29-30 May-Jun 2000
Guidelines for conducting an annual fund at colleges and universities stress the importance of aggregate donor behavior and donor value, rather than solicitation technique, in driving strategic planning and goal-setting. Suggests fund raisers track three measures of donor participation: donor retention, lapsed donor reactivation, and new donor acquisition. (DB)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Practitioners; Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A