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ERIC Number: EJ609960
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0009-1383
The Campaign Approach to Change: Targeting the University's Scarcest Resources.
Hirschhorn, Larry; May, Linda
Change, v32 n3 p30-37 May-Jun 2000
Offers suggestions for a "campaign" approach to college/university organizational change. Emphasizes the ability of a campaign to mobilize people around a strategic theme. Discusses campaign planning and identifies four elements of a successful campaign. Reports five mini-case studies of campaigns, focusing themes such as changing how students learn, development of a math emporium, and changing a computer support system. (DB)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A