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ERIC Number: EJ609558
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-7751
Able but Not Motivated? The Relative Effects of Happy and Sad Mood on Persuasive Message Processing.
Mitchell, Monique M.
Communication Monographs, v67 n2 p215-26 Jun 2000
Examines the effects of happy and sad moods on systematic processing among undergraduate students. Discusses how research has indicated that positive mood leads to less systematic processing, and negative mood heightens systematic processing. Indicates that persons in a positive mood do have the cognitive capacity to process systematically, but that message strength is the major predictor of attitude. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A