ERIC Number: EJ609551
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web.
McMillan, Sally J.
Journalism and Mass Communication Quarterly, v77 n1 p80-98 Spr 2000
Presents an analysis of 19 studies that apply content analysis techniques to the World Wide Web. Offers how researchers can apply content analysis to the Web with primary focus on formulating research questions/hypotheses, sampling, data collection and coding, training/reliability of coders, and analyzing/interpreting data. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A