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ERIC Number: EJ609261
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1052-5629
The Classroom as a Service Encounter: Suggestions for Value Creation.
Chung, Ed; McLarney, Carolan
Journal of Management Education, v24 n4 p484-500 Aug 2000
Conceives of the classroom as a service encounter between marketer (instructor) and stakeholders (students), making stakeholder satisfaction the key to meeting learning goals. Suggests ways to create value in the classroom: understanding what stakeholders need and want, efficiently delivering services, and demonstrating product leadership. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A