ERIC Number: EJ608837
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
Managers and Research: The Pros and Cons of Qualitative Approaches.
Skinner, Denise; Tagg, Clare; Holloway, Jacky
Management Learning, v31 n2 p163-79 Jun 2000
Contends that managers who undertake action research in the course of their work would benefit from using qualitative methodology. Describes three cases in which practicing managers were supported in their wish to identify and use qualitative approaches in their research. Reflects on the potential for and problems with the wider use of qualitative research methods by managers. (Contains 20 references.) (Author/WRM)
Descriptors: Action Research, Administrator Education, Adult Education, Evaluation Methods, Management Development, Program Improvement, Qualitative Research, Research Methodology, Research Skills
SAGE Publications Ltd., P.O. Box 5096, Thousand Oaks, CA 91359.
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A