ERIC Number: EJ607529
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Marketing Realities in Continuing Professional Education.
Craven, Ruth F.; DuHamel, Martha B.
New Directions for Adult and Continuing Education, n86 p55-62 Sum 2000
Describes tenets of continuing professional education marketing: identify target audience, define mission, assess community needs, identify competition, establish credibility, develop marketing plans, provide options, evaluate, and develop high-quality programs. Offers advice for pricing, cancellations, new courses, promotion expenses, direct mail, response time, and repeat advertising. (SK)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A