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ERIC Number: EJ606834
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0024-2594
Donor Relations as Public Relations: Toward a Philosophy of Fund-Raising.
Wedgeworth, Robert
Library Trends, v48 n3 p530-39 Win 2000
Presents a rationale for understanding the broader implications of fund-raising in academic libraries, and for organizing it as an integral component of public relations activities. Discusses fund-raising goals; potential donors, including faculty and employees; infringement on the autonomy of institutions through gifts; and experiences within the American Library Association (ALA). (LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A