ERIC Number: EJ606381
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Telling the Investment Story: A Narrative Analysis of Shareholder Reports.
Jameson, Daphne A.
Journal of Business Communication, v37 n1 p7-38 Jan 2000
Analyzes shareholder reports of equity mutual funds whose total returns were high in absolute terms, but low in relative terms. Reveals that mixed-return shareholder reports use a nonlinear hyperstructure, dramatize ideas through contrasting narrators, embed a variety of subgenres, and complement verbal with visual discourse in order to make readers active participants in constructing the investment story. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A